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How to become a public relations specialist

Arts, design, media & film · SOC 27-3031

$74,750US median pay, 2025
+1.8%Projected growth, 2025–35
23,000Openings per year
DegreeUsual way in

How you get in

A degree is the usual way in.

  1. Bachelor's degree
  2. Work as a public relations specialist

Programs that lead to this job

These are the federal program codes (CIP) that the Department of Education maps to this occupation, and how many US colleges, community colleges or trade schools report awarding credentials in each.

ProgramCodeSchools
Speech Communication and RhetoricCIP 09.0101745
Communication, GeneralCIP 09.0100346
Public Relations, Advertising, and Applied CommunicationCIP 09.0900155
Public Relations/Image ManagementCIP 09.0902146
Sports CommunicationCIP 09.090675
Health CommunicationCIP 09.090556
Business/Corporate Communications, GeneralCIP 52.050152
International and Intercultural CommunicationCIP 09.090720
Political CommunicationCIP 09.090410
Business/Corporate Communications, OtherCIP 52.05991
Family and Consumer Sciences/Human Sciences CommunicationCIP 19.02020

See the 1,170 schools that offer these programs →

Common questions

How long does it take to become a public relations specialist?
Typically about four years for the degree. That is the usual route rather than a rule — people arrive by other paths all the time.
How much do public relations specialists make?
The US median is $74,750 a year, meaning half earn more and half less. Pay varies widely by state, employer and experience.
Do you need a degree to become a public relations specialist?
Yes — a degree is the usual way in.
Where can you train to become a public relations specialist?
1,170 US colleges, community colleges and trade schools award credentials in a matching program. See which ones →

Pay and growth are national figures. What you earn depends on where you work, your employer and your experience, and these are projections rather than promises. Education requirements describe how most people enter the job, not a rule — plenty of people take another route.

Pay, growth, openings and entry requirements: US Bureau of Labor Statistics, Employment Projections 2025–35. Program-to-occupation mapping: NCES CIP–SOC crosswalk (2020/2018). School counts: IPEDS completions, 2022–23.

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